DOUBLE THE BOOM

The Brisbane Bullets are proud to welcome Boom Logistics as the official partner of the club’s much-loved mascot, Boom.

The new partnership brings together two names synonymous with strength, energy, and community spirit. Just as Boom Logistics has been the trusted leader in heavy lifting and logistics solutions across Australia, Boom the mascot has become a fan favourite for lifting spirits at Bullets games and in the community.

Brisbane Bullets CEO Malcolm Watts said the partnership is a natural fit.

“Our mascot Boom plays such an important role in connecting with fans of all ages, and we couldn’t think of a better partner than Boom Logistics to share in that energy. Together, we’ll continue to engage the community, bring smiles to game days, and highlight the importance of connection both on and off the court.”

The partnership with the Bullets would provide the opportunity for Boom to further support development of girls’ basketball and the ability for the Bullets to showcase the sport in regional areas, as well as contribute to a fantastic game day atmosphere, Boom Interim CEO Lester Fernandez said.

“The relationship with the Brisbane Bullets aligns with our values in terms of embedding ourselves in the communities where we live and work and encouraging our employees and their families to be healthy and active,” Mr Fernandez said.  

The partnership will see the Boom Logistics logo featured on the front-of-jersey position of Boom at Bullets home games, in the community, and across digital platforms, creating a memorable connection between fans, families, and one of Australia’s leading logistics providers.